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Search in Russia: Google v Yandex Linguistic Test
As English-speakers, most of us don’t consider the role linguistics plays in the SEO and SEM world. We focus on and analyze many other aspects of search engines’ ability to return great search results...
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The No-nos of Using Online Translators when entering a Foreign Market
One of the biggest challenges of entering a foreign market is the language barrier. Translating everything from website content to ad copies can be a big task. While some look at this and ultimately...
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Four Big Reasons You Should Market in Russia
Russia undoubtedly has the world’s attention right now. If you are looking to expand your business internationally, Russia should have your attention too. Between the growth of the Russian Internet...
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What 5 Years in Russia Taught TripAdvisor About Russian Optimization and...
TripAdvisor first launched a Russian optimized site almost five years ago in October of 2010. As the Russian travel industry grows and the rapid growth of the Russian online market provides...
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State of Yandex SEO May 2015: An Interview with Alexander Sadovsky
Last month, Alexander Sadovsky, head of Yandex natural search, announced the details of the latest changes to the Yandex algorithm with an update nicknamed “Minusinsk.” Minusinsk, named after a Russian...
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Global Marketing Strategy: How Hotels.com Approaches Russia
For international businesses, selling a product or service in a number of markets offers great opportunities but just as many challenges when it comes to maintaining the brand’s image, managing the...
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Lessons Learned on Local Site Optimization & Increasing Online Conversions at...
Last week major eCommerce merchants met at the two-day Growing Global conference in Hollywood to learn from several experts on global expansion. Country specific sessions helped merchants get a better...
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A Guide to Yandex.Direct for Google AdWords Experts
PPC specialists are accustomed to a few different platforms for running paid search campaigns. Most are AdWords certified users and utilize this expertise as their point of reference when running ads...
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BlaBlaCar Shares their International Digital Journey into Russia
BlaBlaCar is one of Europe’s premiere travel sites connecting passengers who need long distance rides and drivers who have an extra seat in their car. BlaBlaCar, which offers passengers and drivers a...
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Yandex Announces Mobile-Friendly Marking
On Friday, Yandex announced that it is marking mobile friendly pages for mobile search. In the coming weeks, users in Russia, Ukraine, Belarus, Kazakhstan, and Turkey will notice a mobile version...
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A look at CES C Space 2016
Over 170,000 tech industry professionals traveled to Las Vegas last week for the Consumer Electronics Show otherwise known as CES. CES had all the latest products and services in the tech world covered...
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State of Yandex SEO 2016
This past spring, State of Digital published “State of Yandex SEO May 2015,” following the announcement of Yandex’s Minusinsk algorithm. The blog, an exclusive with Yandex’s head of search projects,...
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Global SEO Strategizing 2016: An Interview with Motoko Hunt
Whether driven by brick and mortar businesses in new markets or expansion of e-services, it is becoming increasingly common for websites to go global regardless of size. Global expansion presents...
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YES: Yandex Expert Summit 2016
Last week Yandex hosted its first annual Yandex Expert Summit (YES) in Berlin, Germany. The summit brought together Yandex.Direct certified digital advertisers from around the globe to learn from...
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Rio 2016: Olympics’ Mobile Year
I’ve been carrying the Olympics around in my pocket the past few days. I’ve regularly checked Snapchat to see what Serena Williams is up to and among other competitions, I watched women’s soccer live....
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Android Antitrust Cases in the EU and Russia: Updates & Overview
State of Digital readers in the know are already familiar with a number of events relating to antitrust cases against Google for its practices on Android. Since 2013, this topic has drawn our public...
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New AI Based Yandex Search Algorithm Palekh
Yandex recently announced its new search algorithm Palekh, which improves how Yandex understands the meaning behind every search query by using its deep neural networks as a ranking factor among...
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MWC 2017: Connecting with Consumers on Mobile
Last week in Barcelona over 100,000 people attended the 12th annual Mobile World Congress, otherwise known as MWC. From February 27th to March 2nd, attendees heard from a range of keynote speakers,...
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Lessons Learned on Local Site Optimization & Increasing Online Conversions at...
Last week major eCommerce merchants met at the two-day Growing Global conference in Hollywood to learn from several experts on global expansion. Country specific sessions helped merchants get a better...
View ArticleClik here to view.
A Guide to Yandex.Direct for Google AdWords Experts
PPC specialists are accustomed to a few different platforms for running paid search campaigns. Most are AdWords certified users and utilize this expertise as their point of reference when running ads...
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